BYD’s premium car brand, Denza, is set to enter the Indonesian market next year. The confirmation came directly from Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division. Denza’s entry into Indonesia will coincide with its launch in Malaysia, as announced by Liu during the Denza Media Day event at BYD’s headquarters in Shenzhen, China on Monday (25/11/2024). The brand has been eagerly awaited by consumers in both countries, with some Denza models already showcased in Indonesia, such as the Denza D9 at the Indonesia International Motor Show (IIMS) in February 2024.
Eagle Zhao, President Director of PT BYD Motor Indonesia, emphasized that Denza is a premium brand wholly owned by BYD, which means it will incorporate technology and innovation inherited from BYD. With a focus on offering a more luxurious and comfortable experience in the premium New Energy Vehicle (NEV) segment for Indonesian and Malaysian consumers, Denza aims to create a new market segment, providing premium services across sales and after-sales, including a unique dealer network and tailored customer experiences.
While the specific Denza model set to debut in Indonesia in 2025 has not been officially announced, the Denza D9 is a likely candidate. The D9 features a large dimension with automatic sliding rear passenger doors, making it a direct competitor to established premium MPVs like the Toyota Alphard and Lexus LM. The model is equipped with a Lithium Iron Phosphate Blade Battery with a capacity of 103.36 kWh, offering a range of up to 619 km on a single charge, presenting a formidable option in the premium electric vehicle segment.
Additionally, Denza offers models like the Z9 and Z9GT, electric vehicles powered by advanced battery technology and cutting-edge ADAS features. The forthcoming Denza N9, a luxury SUV model utilizing the latest E3 technology, promises nearly 1000 PS peak power output, highlighting Denza’s commitment to delivering innovative and high-performance vehicles in the Indonesian market.
With advanced features like Rear Wheel Steering and High-Speed Blowout Stability Control, Denza vehicles offer a unique driving experience that prioritizes safety and comfort. These technologies enhance vehicle control and stability, ensuring a smooth and secure driving experience even in challenging conditions. Denza’s focus on technological innovation and safety underscores its position as a compelling choice for Indonesian consumers seeking a premium electric vehicle option.
